I think if anything, digital solutions have become a way to tell a really big story using a really small team, so you don’t necessarily need a 30 person crew to accomplish something.
What do you do for inspiration?
Please list 3 of your favourite sites.
What do you regard as being your biggest achievement?
Being able to create things for a living.
How do you relax or unwind?
If you weren't working on the internet what would you be doing?
What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?
What's the longest you've ever stayed up working on a project?
If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?
The Internet tends to reward content that’s honest in its intent, and that takes huge amounts of work and passion to produce. Conversely, It also ruthlessly makes fun of things that try to fake that. And this may sound obvious, but it’s true: if you don’t care about what you’re making, no one else will.
What software could you not live without?
Text Edit for writing ideas out, and After Effects for testing them.
In terms of software, is there anything new you have been playing with lately or that has impressed you?
Who do you rate as being the top 3 design companies?
Are there any websites that have shone through as being pioneering in the last 5 years or so?
http://bear71.nfb.ca/#/bear71 - interactive documentary about Canadian bears
http://wechoosethemoon.org/ - interactive recreation of the Apollo 11 missionthewildernessdowntown.com/ - interactive music video
http://theberrics.com/ - awesome web-content series
http://www.vice.com/video - just a crazy amount of good video content
What did your very first site look like? Is it still online?
Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?
Another important consideration when you’re in the business of making interactive things is remembering that your audience probably doesn’t have time to deal with some complicated radial menu, or care that what you‘re making uses a certain technology. Watch someone use a computer who doesn’t work in Photoshop everyday.
The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?
I think if anything, digital solutions have become a way to tell a really big story using a really small team, so you don’t necessarily need a 30 person crew to accomplish something. It’s pretty mind blowing to think about what you can accomplish with just a DSLR, an editor, a designer and a developer.
What would be your ultimate vehicle to travel in?
Hoverboards. I also always wanted to try ice-skating down hill.
What country excites you the most in terms of innovation?
There must be a project that you have always dreamed of doing, what is it?
- Filming an Oil Rig underwater at night
- Finding a really good reason to use a 5,200mm lens
- Recording my GPS position for a few months and play it back in some sort of visualization.
What does the future hold for your company, or you as a person?
Generally, peeling away as many layers of advertising as possible, and coming up with artful and innovative ways to talk about what a company really does has always been interesting to me. I think working in digital marketing, advertising, content, whatever you want to call it, is really interesting right now. You‘re essentially competing with the world for attention, whether it’s some dude filming their cat in Poughkeepsie, or a $500,000 production, it comes down to creating something people connect with and feel something about.
What is the most expensive thing you have bought in the last week?
I bought a new iMac a couple of weeks ago. Quick tip: the machine actually fits 32 gigs of ram in it, even though Apple claims it’s capacity is 16GB.
Any parting shots or pearls of wisdom?
This one is from our CEO, Benjamin Palmer: A few years back I was working on an interactive DVD for Volkswagen, which had this insanely complicated spider web of menus for creating car 360s, and it was driving me absolutely crazy. I called him with some question, I was definitely wigged out... And he said, “Try changing your socks”. And it actually worked. So, next time you’re really stressed, change your socks.