.

We should all feel very lucky and privileged to be working in an industry that lets us use our intelligence and imagination everyday. There aren’t many better jobs.

 Please give us a brief (if that’s possible) background on yourself.

Most of my adult life has been spent in pursuit of story telling and great design.

 What have been the most memorable moments in your career?

Having Hal Riney introduce me to my new partner, Jeff Goodby.

Being inducted into the One Club Hall of Fame.

 What have been the moments you’d rather forget?

Pitching and losing Levis’, VW, & Virgin America.

 Do you ever consider retirement?

NO.

 Do you feel it’s the younger generation who have all the great ideas or does experience and your natural instinct still give you an edge?

You need both.

 Project wise, what’s the one campaign that stands out in your mind as being the best one your team launched?

The one we haven’t done yet.

 How many hours sleep do you get each night?

Sleep by 8:00pm up by 5:00am.

 What are the biggest challenges your company faces?

Staying modern, relevant and funny.

 Who have been your favourite clients over the years?

Everyone and no one.

 Is there a brand you still would love to work with?

The ones that got away from us, VW.

 If someone reading this is thinking of starting an agency, what would be the most important tips you could give them?

Find a partner.

 Is there a project you have seen lately that you wish you’d created?

Direct TV.

 If the fire alarm goes off right now, what would you grab, if anything?

Myself

 Do you personally get involved in the hiring and firing process?

Yes

 Do you have much spare time to pursue a hobby?

There is life after advertising. Family, sport and the arts.

 Most people want to leave their mark on the world by writing a book or maybe having a plant named after their partner… you have been incredibly successful but is there anything you still strive to achieve outside of your work, something to be remembered by?

Creating a musical, no kidding.

 Is there anything special you do when your team launches a new project, i.e. something you do at every launch?

Look immediately to the next one.

 Have you ever had an idea which you didn’t pursue and later saw someone make a huge success out of a similar idea?

You just have to move on.

 Technology continues to rapidly change and grow. Does this scare you or excite you?

Tires me, excites me.

 Has anyone ever asked you for an autograph?

This is not an important question.

 Do you personally respond to all email that is sent for your attention (excluding spam of course), or do you delegate to your team?

I’m very select.

 We’d love a recommendation from you as to who we should interview next in this series.

Lee Clow

 Thanks for taking time out for this interview and please leave us with one interesting or even intriguing fact about yourself.

We should all feel very lucky and privileged to be working in an industry that lets us use our intelligence and imagination everyday. There aren’t many better jobs.

Thanks for reading this, Rich.


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Rich Silverstein
Rich Silverstein

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