Websites? Where we're going we don't need websites - Doc Brown/Onkel Anders

Please give us a brief bio of yourself.

My name is Anders Rasmussen, I live and work in Denmark. My background is advertising, and after working at different agencies for 8 years, I started my own one-man-army called Onkel Anders. I’m a concept developer and designer at heart. I love to work on all kinds of projects – interactive campaigns, products or utilities. Hopefully to entertain or make the days a bit easier.

What do you do for inspiration?

I do all kinds of stuff. Listen to music, read books, take long showers, talk to my girlfriend and sometimes just trying something I normally would not do.

Please list 3 of your favourite sites.

thefwa, fast company, google, itsnicethat.

What do you regard as being your biggest achievement?

So far I would say starting Onkel Anders. It’s a great ride starting out on your own. Some days it’s terrifying and you are curled up in the corner, and other days you are walking on the moon. It’s really fun!

How many hours do you work each week?

40-50 hours.

If you weren't working on the internet what would you be doing?

Product designer or maybe an actor.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

The favourite part is testing out ideas, to see if can uphold scrutiny. Then i get very excited, and can't wait to get to the next step and the next etc. The hardest part is when you realise that the great-world-changing idea you had, is not good enough, and the single tear slides down your cheek :)

What's the longest you've ever stayed up working on a project?

I think that would be 3 days. I really can't recommend it. You start seeing things.

What software could you not live without?

I would say Photoshop. And the Notes app on my phone, that's where i store all my thoughts.

Who do you rate as being the top 3 design companies?

Only 3? Not being very fair Rob... I would say Hello Monday, Party and Sagmeister & Walsh

Who is your target audience?

That really depends on the project. 

What area of web design lacks the most?

Typography and imagination. I have seen all the onepageparalaxing sites i wanna see.

Are there any websites that have shone through as being pioneering in the last 5 years or so?

Wilderness still floats my boat.

Not a website, but The Dark Knight campaign from 42 Entertainment showed everybody how it's done.

Pharrel Williams - 24 Hours of happy just makes me smile :)

And many more. Can’t name them all.

Has winning FWA awards helped you in any way?

I think so. For me personally it’s given me the motivation to do better and push myself, so hopefully I could win again. And it’s always nice with some recognition from your peers.

What did your very first site look like? Is it still online?

Not a exactly a website, but my first portfolio was made in the forgotten language Lingo (Director) and burned on to a soon forgotten medium called a CD :)

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

I really try not to think medium before concept/idea. It kills every form of creativity. It restricts you. Don't do it. If the idea takes you towards radio then you do radio but it could just as easily be a song, physical product, tv-show, app or a huge projector projecting you message on the moon. The later can't be done, i've tried :)

Looking 10 years in to the future, how far can websites go?

Websites? Where we're going we don't need websites - Doc Brown/Onkel Anders

Of all the websites you/your company have produced, which one are you most proud of?

I would say the alarm clock app I did for WhoMadeWho helping them release their new single. It was my first project starting out on my own. And I like the project engaged the fans, letting them be a part of it.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Work hard and be nice to people.

What would be your ultimate vehicle to travel in?

The Delorean from Back To The Future. That seems to be a favourite among these interviews :)

When your company was just getting started, what did you find was most effective for getting new clients?

Working hard and being nice to people.

What country excites you the most in terms of innovation?

If you asked me that question 2-3 years ago, the answer would have been Sweden. But times have changed. There's a lot of people doing really great stuff, so i would rather name some people/agencies that excites me in terms of innovation, I would say Party, Chris Milk and I love what Stink Digital is doing.

There must be a project that you have always dreamed of doing, what is it?

Maybe. I haven’t “dreamed” about it, but I would love to rethink and redesign the touchscreen in the Tesla car. A very pretty and innovative car with an ugly and old fashion way of looking at interaction and experience design. Oh, and I wanna make my own pair of Onkel Anders glasses.

What does the future hold for your company, or you as a person?

Hopefully a lot of love, a family and fun projects.

Any parting shots or pearls of wisdom?

Stay curious and learn new stuff all the time!

It has been a privilege, thanks very much

Thank you.


That's me looking into the horizon.
That's me looking into the horizon.

WhoMadeWho app
WhoMadeWho app

WhoMadeWho fans.
WhoMadeWho fans.

Online music video made by fans from instagram.
Online music video made by fans from instagram.

The official music video

Libertine Libertine webshop
Libertine Libertine webshop

Libertine Libertine webshop
Libertine Libertine webshop

Libertine Libertine webshop
Libertine Libertine webshop

Libratone app
Libratone app

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