We always start with a concept, not a solution. Where and how to use it always depends on what we are saying and to whom.

question Please give us a brief bio of yourselves.

Ida: I am a copywriter at Saatchi&Saatchi Norway, educated at Westerdals School of Communication. Before Saatchi I used to work with social media, both in an agency, and at the Royal Palace of Norway where I helped the Royal family start up their Social Channels. 

Øyvind: Creative Director and copy at Saatchi&Saatchi Norway. From, and studied in, Oslo. Worked at envision Denmark, Spilberg and Bates before Saatchi (since 2009). 

Håkon: Digital Director/producer at Saatchi&Saatchi Norway. Studied at NTNU. Started a digital agency in 2000, wich was merged into Saatchi in 2011.

 What do you do for inspiration?

Ida: I read a lot, and I'm a real sucker for the classics from 18th and 19th century. Mostly French. And the Russians of course. Tolstoj is almost like drugs for me. 

Øyvind: I have conversations with my 4 year old son, or drink. Often the same thing.

Håkon: Movies. Some favorites: Woody Allen, Paul Thomas Anderson and Sergio Leone. 

 Please list 3 of your favourite sites.

Ida: Twitter, Huffington Post, youtube

Øyvind: nrk.no, fiverr.com, google

Håkon: wikipedia, imdb, ign.com

 What do you regard as being your biggest achievement?

Ida: Getting a job as one out of 500 applicants. I`ts a while ago, but still like to think about that. 

Øyvind: My sons (work in progress)

Håkon: Overcoming my fear of flying

 How many hours do you work each week?

Ida: It depends on the projects that I´m working on, but maybe 40 hours? In Norway every office is empty around 3 PM on Fridays, it surprises everyone that comes here for working, but we have cabins to attend to, and skis to be worn. 

Øyvind: 50 average

Håkon: Difficult question. 40 hours at the office, but the evenings always ads a few

 How do you relax or unwind?

Ida: Reading, swimming, and watching the Norwegian TV-show Dag. Look it up, I think it is out there somewhere with subtitles. 

Øyvind: Watch series, ski, fix something in the house

Håkon: Skiing, running, movies/series/music/books, playing with my kids 

 If you weren't working on the internet what would you be doing?

Ida: I still haven`t given up being a writer. Like, a real one. Writing novels, drinking red wine. You know. 

Øyvind: carpenter? and writing of some sort

Håkon: I have no clue, and that scares me

 What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

Ida: The favourite part is that feeling in the stomack you get in the moment the great idea comes. Before I even know what it is, my belly tickles. 

Øyvind: Moments like this. When we succeed, and everyones a part of it (halleluja)

Håkon: The best part is working with a lot of great people. The hardest part must be related to Internet Explorer

 What's the longest you've ever stayed up working on a project?

Ida: All night.

Øyvind: Mad late, man! 

Håkon: Too long

 If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

Ida: To realise I didn't belong at the university, and started on Westerdals. 

Øyvind: Definitely when I was working in ventilation (literally inside a ventilation duct) and suddenly realised that all my friends were starting careers, bonging beer, making new friends and learning stuff.

Håkon: Putting all my savings into a startup 14 years ago

 What software could you not live without?

Ida: Word.

Øyvind/Håkon: Browsers.

 How many projects does your company juggle at any one time?

Ida: I don´t know. Ask account. 

Øyvind: We are not a big office, so I would say... what she said.

Håkon: 5 - 10

 In terms of software, is there anything new you have been playing with lately or that has impressed you?

Ida: Scrivener. I know it´s been there for a while, but I haven´t realized how good it actually is until recently.  

Øyvind: Arcade fires' videos. More last time, though.

Håkon: It´s not new. But I play Zelda (again) with my kids now. Still amazing.

 What effect on traffic do your new designs have?

Positive. 165000 unique visitors in a country of 5 mill. 

 Who is your target audience?

For this job it is everyone in Norway that have shown an interest in hybrid cars

 What area of web design lacks the most?

Ida: Integration with social. Designers still shrug when you want them to think about that and it still its often design on top of the service and not in it. 

Håkon: It´s still surprising to see how many big brands & services forget mobile. It shouldn´t be that difficult.

 Are there any websites that have shone through as being pioneering in the last 5 years or so?

Øyvind: I guess I have to mention the competion here, and say TRY/Apt's "The Hormone check". Its an app more than a website. Groundbreaking stuff. http://www.youtube.com/watch?v=QBjCRMpD89A

Håkon: Websites/-services like Spotify and Netflix have really changed our digital and analogue behaviour.

Ida: Airbnb has really made a difference in how people travel. And how they pay each other online. 

 Has winning FWA awards helped you in any way?

Ida: I am a lot happier :)

Øyvind: Yes. It helps us get the recognition we deserve. Hopefully effecting our clients and potential clients too.

Håkon: Proud colleagues. Hopefully it will inspire our customers, and bring us a couple of new ones. 

 When dealing with major clients, how difficult is it to meet the needs of such wide target audiences?

Øyvind: Totally depends on the brief.

 What did your very first site look like? Is it still online?

Ida: Crap. No.

Øyvind: What she said.

Håkon: It looked fabulous in the nineties. It´s dead though

 Have you written any books, if not do you plan to?

Ida: I have written 2, but not published any of them. This february I am one of the debutants in a debut-anthology here in Norway, so I´m slowly getting there. I hope.

Øyvind: No. Maybe one about the fact that ad-people write a lot of unnecessary books (no offence Ida, I haven't read yours). 

 What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?

Green bag. http://vimeo.com/77669494

 Have you been a part of a campaign that was rooted in digital and THEN reached over into other consumer touchpoints? Did this happen organically or was it a part of the plan from the beginning?

Green bag again

 The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

We always start with a concept, not a solution. Where and how to use it always depends on what we are saying and to whom. We compose our teams to maximize diversity, so we can understand all aspects without overdoing it. So the answer is no. We feel the urge to find the right mediums, and not the most.

 Looking 10 years in to the future, how far can websites go?

The website experience definitely will be more immersive than today. 10 years from now, the defining factors will be how widely accepted virtual and augmented reality technologies like Oculus Rift and Google Glass will be. 

 Of all the websites you/your company have produced, which one are you most proud of?

Try my hybrid

 What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

We made a big RPG for TINE, illustrated by one of the most famous illustrators in Norway, Lars Fiske. I think we used 2000 hours in the initial phase, and double that keeping it alive for 4-5 years. It died a slow death a few years ago.

 Do you think Flash is here to stay?

Håkon: As a powerful animation and multimedia software Flash might still be up there, though the competition is hard. The Flash player (which is another product really) not so much.

 There is perhaps a shift in web use these days. We are seeing a decline in the purely experiential sites in flash with huge production efforts, to a relationship with clients based on tools and services, that many times have simples interfaces. How do you see that trend developing? Will Flash suffer?

Flash suffers already, but as the webbrowsers, html-standards and so on develops further, we think storytelling might be an integrated part of future tools and services. 

 What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Definitely. Our CD of digital & design, Eiliv, is living proof of this. He's awesome.

 If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Make stuff, not posts.

 How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

Very. Especially since employment regulations are very strict in this country. You have to be very sure when you hire someone.

 How do you keep up with the latest capabilities of Flash or do you rely on other members of you team to do this?

The developers keep up.

 What would be your ultimate vehicle to travel in?

Øyvind: My house.

Ida: I love trains. I hate flying. 

 When your company was just getting started, what did you find was most effective for getting new clients?

Saatchi was around before us, but as always. Great work creates interest from clients.

 How do you keep your finger on the pulse of the latest web trends?

Our business consist of Creatives, Designers, Animators, Developers, Producers, Planners and so on. There's no better place to keep up than talking with these people. 

 What country excites you the most in terms of innovation?


 There must be a project that you have always dreamed of doing, what is it?

Øyvind: If I told you, I'd have to kill you. 

Ida: I want to do something thats global. After this I think it´s achievable. 

 What does the future hold for your company, or you as a person?

Growth and success we hope. After the merger with a digital company three years ago we have worked hard. Not only at finding our own way of making traditional creative work and digital the same process, but also at getting existing and potential clients to realize and want this. It is starting to pay off.

 What is the most expensive thing you have bought in the last week?

Øyvind: A Brunello

Ida: An appointment with my chiropractor

Håkon: 20 pounds of raindeer meat

 What type of overcoat do you wear when Flashing, basically are you a labels man?

Øyvind: The one I made from Larry Kings leather. 

http://www.youtube.com/watch?v=Hcmz74AaXHs No. Thats just mean.  

 Any parting shots or pearls of wisdom?

Whisky and "Ask not of what's to happen, but what needs to be done."

 It has been a privilege, thanks very much

Øyvind: That's my line

Håkon, Ida and Øyvind
Håkon, Ida and Øyvind

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