.

A pivotal moment for me was when I realized that there’s no such thing as being “talented.” It’s all about hard work. I like the fairness of that. Everything you’ve got you’ve earned. And everything you don’t have, you haven’t earned, yet.

question Please give us a brief bio of yourselves.

My name is Trevor Gilley and I'm an Art Director at Wieden+Kennedy New York. I'm originally from Missouri and worked on the new Southern Comfort site with Carl.

My name is Carl, I’m from Sweden and my name is spelled with a C. In Sweden all the kings are called Carl with a C, until they die, then their name is changed to Karl with a K. I don’t know why but it’s kind of badass.  

question What do you do for inspiration?

(TG) I try to get out of the city whenever possible. Unplugging helps me reset and focus on current projects I'm working on. Also, reading and movies. 

(CJ) My friends are definitely my main inspiration, just talking shit, getting new perspectives on stuff, new angles and nerding out on really mundane and silly stuff. 

question Please list 3 of your favourite sites.

(TG) Orvis Fly Fishing Blog

(CJ) It’s not really a site, but Google Drive has improved my overall life more.

question What do you regard as being your biggest achievement?

(CJ) Figuring out something that I like doing that also pays the bills. 

question How many hours do you work each week?

(TG) Very early on someone told me to never break down my salary to an hourly rate. 

question How do you relax or unwind?

(TG) I like Fly Fishing a lot. It reminds me of home and my family. 

question If you weren't working on the internet what would you be doing?

(TG) Finger painting with Kindergarten kids. 

(CJ) I don’t think we’re working on the Internet, we’re working in reality. Internet is just a part of reality.

question What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

(CJ) The people are the best part of anything that’s good. That’s who keeps you learning. 

question If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

(TG) I had really amazing design professors in school. They helped me think critically about my work and approach things from unexpected angles.  

(CJ) A pivotal moment for me was when I realized that there’s no such thing as being “talented.” It’s all about hard work. I like the fairness of that. Everything you’ve got you’ve earned. And everything you don’t have, you haven’t earned, yet. 

question What software could you not live without?

(TG) Chrome.

question When dealing with major clients, how difficult is it to meet the needs of such wide target audiences?

(TG) I think you have to think about who you are really talking to and put yourself in their shoes. Then make something that's fun and makes you smile. 

question What did your very first site look like? Is it still online?

(TG) I designed one or two pages of a major banking commerce platform that never saw the light of day. Good times.

question Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

(CJ) Running is like crack. Except that it makes you look healthy.

question Have you been a part of a campaign that was rooted in digital and THEN reached over into other consumer touchpoints? Did this happen organically or was it a part of the plan from the beginning?

(CJ) The brackets by Six-Year-Olds that I did with Jesse Snyder and Alex Taylor over at BBDO started as an online thing, then it became AT&T’s big “It’s not complicated” TV campaign for two years. I think stuff like that happens all the time.

question Of all the websites you/your company have produced, which one are you most proud of?

(TG) Southerncomfort.com

question What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

(TG) I worked with a developer to create an obscure game for a mobile phone client. You would try to text faster than these fictitious characters we created. Our firecracker flash animations were very next level.

question What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

(TG) I think you can get in anywhere with a good portfolio. School just gives you the time to focus on that and nothing else.

question How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

(TG) I usually don't talk too much about the work they've done but the work they'd like to be doing. Aspiration usually speaks more than opportunity.

question What is the most expensive thing you have bought in the last week?

(CJ) A new plane ticket because I missed my flight.

question Any parting shots or pearls of wisdom?

(TG) Just surround yourself with people smarter that you are. It will push you to always make better work. 

(CJ) Trust your gut. It’s often smarter than your brain.

question  It has been a privilege, thanks very much

(TG) Thank you guys for the shout out and feature. 


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