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Thomas : At the moment I'm working on a fabulous concept, a revolutionary 100-million dollar idea, which of course I can't say a word about. Chloe : Well then you should't have told me, because now it's just a 50-million dollar idea...
Chloe : I'm an Art Historian turned Project Manager, a bookworm turned geek, an image lover, a graphic fanatic, an editorial tipster. Used to work in television and for magazines, and am now happy in the digital world. Thomas : I'm into everything, I've always been practicing painting, photography, cinema, sound and much more. So I used to be a professional photographer, but I realized that this job was too compartmentalized for me, that I wanted to work with different media, because it's what I've always been doing. That's why AD is just the perfect job for me! I'm a Photographer turned Art Director - turned Art Dictator!
Thomas : I go out, get some fresh air. I am always deeply observing my environment, in its every detail even the tiniest ones, whether it be in the city or in the country. I always end up finding a graphic side to everything. So I absorb it, put it aside, and one day it will come out - though it's not always easy! Chloe : I look at the busy world around. I couldn't live in a place where there's no one or nothing happening. I fear my mind would stop.
Chloe : Something to do with photography or film or design - oh wait, I already do! Seriously, I could be working anywhere as long as creativeness is the number one value - whether it be fashion or movies or else. Thomas : Surely something to do with image and design, but more material, more real. Something more physical that is tangible and leaves a solid mark. I love the internet but the immaterial side of it can be frustrating: if you pull the plug or switch the power off, our work disappears, there's nothing to see.
Chloe : Not that I want to sound flattering, but it has to be this FWA, so far! Hopefully the first of a long series. Thomas : I agree, this FWA, so far!
Chloe : My favourite part is that particular moment when you know you've just found the perfect idea! When stuck, I try to look at things from the another perspective, from the other end. I call it the Japanese washing machine equation: not starting from where you are, but from where you want to go. Thomas : I like the beginning and the end… finding ideas, shaping them, and finishing. My favourite part is fine-tuning, when all is done and I can look at the result. I admit I'm not always ready to compromise with my ideas, so that would be the hardest part… But I'm working on it!
Chloe : Entering this agency (Delasource) and entering the digital world was really a change, as I came from television. I had always been into editorial and image problematics professionally, and a personal fan of design. Now I get to work with both all day long! Thomas : When I realized that being a photographer wasn't what I wanted to do: I wanted to tell photographers what to do!
Thomas : It's hard to say because it's very recent, but it's always a pleasure to get recognition for one's work. I also hope it will bring new clients and new challenges to Delasource, so I'll be have new ideas to look for!
Chloe : I travel a lot, walk around, cycle without a map, meet different people, have a glass of wine. Or I try to find time on my own so I can just get bored… I find boredom to be very enlightening! Thomas : I party with friends, go to the seaside, watch movies. I draw, too.
Thomas : I'm especially proud of 2 mobile applications we made. One is an app we made about a painter, Odilon Redon. I hand-drew it myself with Indian ink, and it had many interactive animations and sounds. The other one is this official app for the Palais de Tokyo, for its beautiful design and ergonomics. And I'm putting the final touch to a corporate website for a company named Sofrecom, which will be out soon and will look great! Look for it... maybe on the FWA page!
Thomas: I do something absolutely crazy sometimes: I take a notebook and a pen, and I start drawing… Chloe: Like anyone else I suppose, Chrome™.
Chloe : Well we work both on digital and film, so altogether that's a lot of projects, of different sizes, different durations. At the moment I'm dealing with a dozen clients. I'm thinking of growing an extra pair of arms… An extra brain could be useful too!
Thomas : I don't have a target audience, each project is different. With a a new client comes a new brief and new challenges. I like to work with constraints, because it forces me to look for ideas, try to be ingenious and clever. So in the end these constraints become my allies.
Thomas : It's true that Flash is good for dedicated event websites. But I think I've kind of lost faith in Flash… Maybe I'll get it back, meeting the right people, the right project.
Chloe : Not yet. But I might. I will.
Thomas : It was my very first book as a photographer. I had a lot of ideas, but few technical capacities… I had to edit manually my 500 files every time I uploaded a new picture! But I found better and simpler nowadays: I discovered WordPress.
Thomas : At the moment I'm working on a fabulous concept, a revolutionary 100-million dollar idea, which of course I can't say a word about. Chloe : Well then you should't have told me, because now it's just a 50-million dollar idea...
Thomas : I really appreciated The world's deepest website for Borjomi, created by Ogilvy Ukrainia. One of the best advergaming experience I ever had. A real fun to share with people around, and a good buzz. Chloe : It's true. Social media is all about making people feel part of the team.
Chloe: I have no idea, but that's what exciting! I hope I'll still be there to check it out. Thomas : And I'll be there to design it!
Chloe : I just live. Thomas : I feel like I'm always thinking, my mind is running like a constant background task, event without noticing it. And sometimes, when I least expect it, an idea pops into my head!
Thomas : Yes I do! Passion, hard work, technical knowledge and a good eye can beat any diploma. School nowadays tend to forget about transmitting a strong technical education, and tend to turn their students into mere thinkers.
Thomas : I have my personal digger.
Chloe : You can call yourself whatever you want, it doesn't mean talent will automatically come along with that name… So not that difficult, in the end. Thomas : It's one thing to call yourself a webdesigner, it's another thing to be facing a client's brief and a computer.
Chloe : It's very cliché, but it would be fight for what you believe is right. Clients can't always recognize innovation at first sight, but it's my job so I always try hard to convince them when I now it's the right way to go! If you believe it, you'll find out most of the time, they'll believe you. Thomas : No matter what, no matter the constraints or compromises, be proud of what you produce, and always aim high.
Thomas : An Hoverboard™! Or a classic Ford Mustang Fastback. Chloe : If it's black with red-leather seats, I might come along...
Chloe : Japan, in all creative fields. Thomas : Paris sera toujours Paris.
Thomas : A bottle of Champagne to celebrate! Chloe : I bought two beautiful books, one about the Case Study Houses program and the other about communist architecture.
Chloe : Thank you, May the Force be with you. Thomas : Thank you. Links   Chloe Boyeldieu & Thomas Buggin, one half Project Manager, one half Art Director. |
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