Thomas : At the moment I'm working on a fabulous concept, a revolutionary 100-million dollar idea, which of course I can't say a word about.

Chloe : Well then you should't have told me, because now it's just a 50-million dollar idea...

question Please give us a brief bio of yourselves.

Chloe : I'm an Art Historian turned Project Manager, a bookworm turned geek, an image lover, a graphic fanatic, an editorial tipster. Used to work in television and for magazines, and am now happy in the digital world.

Thomas : I'm into everything, I've always been practicing painting, photography, cinema, sound and much more. So I used to be a professional photographer, but I realized that this job was too compartmentalized for me, that I wanted to work with different media, because it's what I've always been doing. That's why AD is just the perfect job for me! I'm a Photographer turned Art Director - turned Art Dictator!

question What do you do for inspiration ?

Thomas : I go out, get some fresh air. I am always deeply observing my environment, in its every detail even the tiniest ones, whether it be in the city or in the country. I always end up finding a graphic side to everything. So I absorb it, put it aside, and one day it will come out - though it's not always easy!

Chloe : I look at the busy world around. I couldn't live in a place where there's no one or nothing happening. I fear my mind would stop.

question If you weren't working on the Internet, what would you be doing ?

Chloe : Something to do with photography or film or design - oh wait, I already do! Seriously, I could be working anywhere as long as creativeness is the number one value - whether it be fashion or movies or else.

Thomas : Surely something to do with image and design, but more material, more real. Something more physical that is tangible and leaves a solid mark. I love the internet but the immaterial side of it can be frustrating: if you pull the plug or switch the power off, our work disappears, there's nothing to see.

question What do you regard as being your biggest achievement?

Chloe : Not that I want to sound flattering, but it has to be this FWA, so far! Hopefully the first of a long series.

Thomas : I agree, this FWA, so far!

question What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

Chloe : My favourite part is that particular moment when you know you've just found the perfect idea! When stuck, I try to look at things from the another perspective, from the other end. I call it the Japanese washing machine equation: not starting from where you are, but from where you want to go.

Thomas : I like the beginning and the end… finding ideas, shaping them, and finishing. My favourite part is fine-tuning, when all is done and I can look at the result. I admit I'm not always ready to compromise with my ideas, so that would be the hardest part… But I'm working on it!


question If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

Chloe : Entering this agency (Delasource) and entering the digital world was really a change, as I came from television. I had always been into editorial and image problematics professionally, and a personal fan of design. Now I get to work with both all day long!

Thomas : When I realized that being a photographer wasn't what I wanted to do: I wanted to tell photographers what to do!

question Has winning FWA awards helped you in any way?

Thomas : It's hard to say because it's very recent, but it's always a pleasure to get recognition for one's work. I also hope it will bring new clients and new challenges to Delasource, so I'll be have new ideas to look for!

question How do you relax or unwind ? 

Chloe : I travel a lot, walk around, cycle without a map, meet different people, have a glass of wine. Or I try to find time on my own so I can just get bored… I find boredom to be very enlightening!

Thomas : I party with friends, go to the seaside, watch movies. I draw, too.

question Of all the websites you/your company have produced, which one are you most proud of?

Thomas : I'm especially proud of 2 mobile applications we made. One is an app we made about a painter, Odilon Redon. I hand-drew it myself with Indian ink, and it had many interactive animations and sounds. The other one is this official app for the Palais de Tokyo, for its beautiful design and ergonomics. And I'm putting the final touch to a corporate website for  a company named Sofrecom, which will be out soon and will look great! Look for it... maybe on the FWA page!

question What software could you not live without?

Thomas: I do something absolutely crazy sometimes: I take a notebook and a pen, and I start drawing…

Chloe: Like anyone else I suppose, Chrome™.

question How many projects does your company juggle at any one time?

Chloe : Well we work both on digital and film, so altogether that's a lot of projects, of different sizes, different durations. At the moment I'm dealing with a dozen clients. I'm thinking of growing an extra pair of arms… An extra brain could be useful too!

question Who is your target audience?

Thomas : I don't have a target audience, each project is different. With a a new client comes a new brief and new challenges. I like to work with constraints, because it forces me to look for ideas, try to be ingenious and clever. So in the end these constraints become my allies.

question Do you think Flash is here to stay?

Thomas : It's true that Flash is good for dedicated event websites. But I think I've kind of lost faith in Flash… Maybe I'll get it back, meeting the right people, the right project.

question Have you written any books, if not do you plan to?

Chloe : Not yet. But I might. I will.

question What did your very first site look like? Is it still online?

Thomas : It was my very first book as a photographer. I had a lot of ideas, but few technical capacities… I had to edit manually my 500 files every time I uploaded a new picture! But I found better and simpler nowadays: I discovered WordPress.

question There must be a project that you have always dreamed of doing, what is it?

Thomas : At the moment I'm working on a fabulous concept, a revolutionary 100-million dollar idea, which of course I can't say a word about.

Chloe : Well then you should't have told me, because now it's just a 50-million dollar idea...

question What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?

Thomas : I really appreciated  The world's deepest website for Borjomi, created by Ogilvy Ukrainia. One of the best advergaming experience I ever had. A real fun to share with people around, and a good buzz.

Chloe : It's true. Social media is all about making people feel part of the team.

question Looking 10 years in to the future, how far can websites go?

Chloe:  I have no idea, but that's what exciting! I hope I'll still be there to check it out.

Thomas : And I'll be there to design it!

question Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

Chloe : I just live.

Thomas : I feel like I'm always thinking, my mind is running like a constant background task, event without noticing it. And sometimes, when I least expect it, an idea pops into my head!

question What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Thomas : Yes I do! Passion, hard work, technical knowledge and a good eye can beat any diploma. School nowadays tend to forget about transmitting a strong technical education, and tend to turn their students into mere thinkers.

question How do you keep your finger on the pulse of the latest web trends?

Thomas : I have my personal digger.

question How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

Chloe : You can call yourself whatever you want, it doesn't mean talent will automatically come along with that name… So not that difficult, in the end.

Thomas : It's one thing to call yourself a webdesigner, it's another thing to be facing a client's brief and a computer.

question If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Chloe : It's very cliché, but it would be fight for what you believe is right. Clients can't always recognize innovation at first sight, but it's my job so I always try hard to convince them when I now it's the right way to go! If you believe it, you'll find out most of the time, they'll believe you.

Thomas : No matter what, no matter the constraints or compromises, be proud of what you produce, and always aim high.

question What would be your ultimate vehicle to travel in?

Thomas : An Hoverboard™! Or a classic Ford Mustang Fastback.

Chloe : If it's black with red-leather seats, I might come along...

question What country excites you the most in terms of innovation?

Chloe : Japan, in all creative fields.

Thomas : Paris sera toujours Paris.

question What is the most expensive thing you have bought in the last week?

Thomas : A bottle of Champagne to celebrate!

Chloe : I bought two beautiful books, one about the Case Study Houses program and the other about communist architecture.

question It has been a privilege, thanks very much.

Chloe : Thank you, May the Force be with you.

Thomas : Thank you.


Chloe Boyeldieu & Thomas Buggin, one half Project Manager, one half Art Director.
Chloe Boyeldieu & Thomas Buggin, one half Project Manager, one half Art Director.

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