We have been glued to a chair too much, it's time to get out there. Nowadays we have our neck curved looking at a phone. Hopefully we will walk straight again, soonish.

question Please give us a brief bio of yourself.

Hello FWA, I’m Tiago Varandas, recently Interactive Art Director at Wieden+Kennedy Amsterdam, a truly global agency purpose-built to produce work that runs all over the world for clients including Heineken, Coca-Cola, Booking.com, Levi’s, GE, Nike, Electronic Arts, Intel, Carrera and ESPN.

In my decade-long career, I proudly worked for agencies including Havas, Fullsix, Doubleyou, Red Urban and 180|Riot Amsterdam.

Along the way my  work has been honored in several festivals such as Cannes Cyber Lions, FWA, FWA Mobile, Awwwards, Webby's, One Show Interactive and New York Festival. Bla, bla, bla.

In my  day-to-day life, I ride a bike, I judge in Awwwards, and I speak 3 languages, while hearing a few more.

Recently I launch my design studio: www.littlenicethings.com that aims to create interactive, beautiful and meaningful things, and to find innovative ways of communication.

What do you do for inspiration?

I observe human behavior while drinking a coffee.
I document fragments of life.
I jump from site to site compulsively.
I travel, and talk with strangers.

I enjoy little things in life.

Please list 3 of your favourite sites.

I would say Google, Facebook and Twitter.
But I guess you want something a bit more juicy.

From my enormous list, here just 3:
awwwards.com & thefwa.com ;)  I see both at the same time.

What do you regard as being your biggest achievement?

Might sound cliche, but my biggest achievement is still about to come.
No, seriously.

But general speaking, doing what I love. It has been an achievement on itself.

How many hours do you work each week?

When work and play blend, it’s difficult to quantify.

How do you relax or unwind?

I go to concerts and art exhibitions.

I create Spotify playlists.

I feel the nature. 

I go for a walk without destiny, and normally end up in a book shop, reading as much headlines as I can, and seeing as much images as possible. (Then, I leave quietly without buying anything).

If you weren't working on the internet what would you be doing?

Most likely Anthropology. Or eventually austronaut, looking to the earth from a different perspective, seems a exciting thing to do.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

Favourite: The blank page, put the pixels in the right place and when things get done, also when people talk about it.

Hardest: Bring ambitious ideas to life.

If I get stuck I start again, and again.

What's the longest you've ever stayed up working on a project?

All day long + All night long. Then I heard birds sing. 

If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

Winning a Cyber Young Creatives Competition.
Being pro-active.
Ignoring the concept of "Home". Home is where you are, doing what you love. This can shape careers. 

What software could you not live without?

Adobe Master Collection and “Moleskine”. 

Who is your target audience?

Depends of the project. But ideally people with eyes, ears and feelings. 

Has winning FWA awards helped you in any way?

Definitely. Gives you some credibility. 

What did your very first site look like? Is it still online?

It was something very "experimental" for the time being.
That's only what I have to say.

What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?

I'm proud of being part of a project called Virtual Holiday Dinner.

"Socialmedia" wasn't in the core of the idea, but It was a social celebration and experiment,
where over three days 156 people from 6 continents gathered to have a holiday dinner together, screen to screen.

A little thing called facial tracking software allowed the people calling in via skype to move their dolls by simply moving their faces. Making it as realistic as virtually possible.

A prove of how technology can truly bring people together. 

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

Absolutely. I believe in interactive solutions, not necessarily digital. I believe that the web should come to you naturally, find your needs.

We have been glued to a chair too much, it's time to get out there. Nowadays we have our neck curved looking at a phone. Hopefully we will walk straight again, soonish.

Looking 10 years in to the future, how far can websites go?

As we move away from desktop computers more and more, I think will be less about websites and more about objects. Smart objects. Simple things. 

Of all the websites you/your company have produced, which one are you most proud of?

The W+K Amsterdam website. 

A site that embraces responsiveness and social integration to showcase the culture of the agency.

 There is perhaps a shift in web use these days. We are seeing a decline in the purely experiential sites in flash with huge production efforts, to a relationship with clients based on tools and services, that many times have simples interfaces. How do you see that trend developing? Will Flash suffer?

Yes, Flash is already suffering.

Nowadays usability is key to a successful site.
A good understanding of UX Design and Information Architecture is essential.

Web Designers are more and more inspired by mobile navigations.

With so many devices and resolutions, Responsive Design is not a trending topic anymore. It's a need.

It's also important to establish a strong synergy with clients to create more meaningful products, like tools and services.

What would be your ultimate vehicle to travel in?

A fixie.

How do you keep your finger on the pulse of the latest web trends?

I frequently attend festivals such as OFFF, FITC and SXSW to feed my curious nature.

I'm amazed by TED talks and I do read a lot of blogs and feeds.

What country excites you the most in terms of innovation?

I think is less about the "country", and more about the people.

A country that is receptive to different talents despite their nationality will have a prosperity future in terms of innovation.

There must be a project that you have always dreamed of doing, what is it?

A teleporter.

What does the future hold for your company, or you as a person?

In the future I want to do more and more little nice things, therefore I create my new studio called, well: http://www.littlenicethings.com Check it out.

What is the most expensive thing you have bought in the last week?

A travel around the U.S. Before that was a travel around Asia.
I'm trying to travel around the world continent, by continent.

Totally worth it.

Any parting shots or pearls of wisdom?

Keep learning.

It has been a privilege, thanks very much

My pleasure.

Keep in touch internet.


Tiago Varandas
Tiago Varandas

W+K Amsterdam website
W+K Amsterdam website

W+K Amsterdam website
W+K Amsterdam website

Virtual Holiday Dinner | W+K Amsterdam
Virtual Holiday Dinner | W+K Amsterdam

Adidas Jabulani | 180/Riot Amsterdam
Adidas Jabulani | 180/Riot Amsterdam

Cacique Selva | Doubleyou
Cacique Selva | Doubleyou

Little Nice Things www.littlenicethings.com
Little Nice Things www.littlenicethings.com

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