Anybody can read an article or watch a tutorial and learn how to build a product. What you can't recreate is imagination. It's very difficult finding people with imagination alongside professional skills.

question Please give us a brief bio of yourself.

I am a co-founder and the CEO of myAchy, also known as Cleu. Previously I supported the launches of retail stores for Apple & TAG Heuer. 

What do you do for inspiration?

I listen and collaborate. You'll be surprised what ideas can come about from a healthy debate.

How many hours do you work each week?

Considering the work I do is primarily on mobile, I am always "wired" in. I like to be in the know at all times so it's imperative that I constantly absorb new data.

If you weren't working on the internet what would you be doing?

I would be an F1 Race Car Driver.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

My favorite part is observing my colleagues conquering their fears. Wether it is an "impossible" workaround to a coding issue or a deeper rooted hesitation within their core, I enjoy observing people become a better version of themselves.

In terms of software, is there anything new you have been playing with lately or that has impressed you?

I'm very excited about hardware companies opening up their products with software sdk's. I think it's a brilliant intersection for beautiful experiences to take shape.

What effect on traffic do your new designs have?

Design is what the eyes see and what our fingers touch. Soon enough it will be telekinetic which will require an entirely new type of design. Design effects every product from the foundational architecture to the experience in a customer's possession.

Who is your target audience?

iPhone or iPod touch customers that use their device as an alarm clock.

Are there any websites that have shone through as being pioneering in the last 5 years or so?

I have been following Square & Nest websites. I use them as models for our own company to scale and integrate as customers also scale.

What did your very first site look like? Is it still online?

My first website was built on geocities in, I would say, 2002. It was a website to showcase my friends. Pretty much make us look good online to surrounding cities.

My first professional website was [topiclothing dot com]. It was my first business venture in fashion apparel. We started with trucker hats. 

I'm sure if you dig deep enough, you can find archives of both.

Have you written any books, if not do you plan to?

I am collecting my thoughts through my iPhone. Eventually I plan on writing a book.

Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?

I pray and go to the gym. I like to think these two are my ying & yang for inner peace. One environment, I am alone and quiet. In the other, I am surrounded by loud noises. I have came up with some of my most creative directions either praying or working out.

What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?

I saw Dodge do a creative ad with the Dart vehicle. They tied in crowdsourced fundraising into the purchasing experience for the tween/teen demographics. As a teenager reaches driving age, they can fundraise, through their social connections, individual parts of the car to eventually allow them to walk in to the dealership and pick up the vehicle.

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

Just like your hands, your mind, your couch, your lamp, the web is a tool. You can't let it become your only tool to grow. Collective learning through the web can only take your depth of experience to a finite level.

Looking 10 years in to the future, how far can websites go?

I see them disappearing. It's a crowded space and quite honestly it gets extremely confusing navigating. I think a new type of presence will arise, maybe on mobile applications or even a visual presence on a more aggregated social network. An "ultimate" profile of each of us as you will, it will be interesting who can display us the best. Personally, I recommend everyone to purchase their name's domain if they haven't already. Even if not for something creative, but their own defense. 

Of all the websites you/your company have produced, which one are you most proud of?

Cleu Alarm. I truly believe it is the best alarm clock on the iPhone.

Do you think Flash is here to stay?

I think flash has it's purpose in particular mediums or software titles. As far as mainstream internet traffic experience goes, flash is a detractor. There are much lighter and more efficient solutions to experience content on both mobile and desktop environments.

What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

Just like your professional work, your personal work, your spiritual growth; Education can only supplement and give you perspective. It is not the whole book nor are any of the previous I listed. The more you diversify and gain perspective through life experiences, the more you will start to pick up what is great design. As Jay-Z would say, "You can pay for school, but you can't buy class."

How difficult do you find employing the right people in a world where everyone calls themselves a web designer?

Anybody can read an article or watch a tutorial and learn how to build a product. What you can't recreate is imagination. It's very difficult finding people with imagination alongside professional skills.

How do you keep your finger on the pulse of the latest web trends?

I am constantly absorbing data on my iPhone. 

There must be a project that you have always dreamed of doing, what is it?

Smart watches. I'm on top of what's going on in the digitization of wearable computing. Horology is a major component in the architecture of even understanding why parts are displayed or used the way they are in watches. I would love to collaborate one day with others to create the best watch; With a dash of software, obviously. 

What does the future hold for your company, or you as a person?

We are just getting started. Cleu Alarm is the first step. When you use something every night before bed and every morning after, it's quite amazing how many fun angles you can go in. 

What are you excited about learning next and is there a long term challenge you are considering tackling?

Digital Artist Representation. I'm very excited about media shifting from television to web. I think this paves an entirely new way to represent talent.

Any parting shots or pearls of wisdom?

Collaboration will put your ego in check.

It has been a privilege, thanks very much

Much obliged and God Bless. :::salute:::



Cleu Alarm
Cleu Alarm

Cleu Alarm
Cleu Alarm

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