.

There’s no such thing as talent. You have to work hard and surround yourself with skilled people you can shoulder beast and gain experience from. And don’t underestimate the web, there’s a lot of information you can access for free. If there’s something you want to learn, just Google it.

question Please give us a brief bio of yourself. 

I’m a digital designer and burger lover from Sweden, currently working at DDB & Tribal Worldwide, Amsterdam. I studied Digital Media at Hyper Island in Karlskrona, where my Wacom pen got permanently glued to my hand.

question What do you do for inspiration?

My biggest inspiration is the people around me. If it's a colleague just next to me or a friend posting on social media from the other side of the world, it doesn't matter. I'm lucky having a lot of smart friends and acquaintances to look up to. Doing something I love is also keeping me inspired, which is a true privilege.

question Please list 3 of your favourite sites.

I enjoy lurking on Reddit, keep in contact with long-distance friends on Facebook and catching up with Swedish news at DN.se.

question If you weren't working on the internet what would you be doing?

I used to be a sailing instructor back in Sweden. So if I decide to shut my computer down forever, you’d find me shouting at people to watch out for the jibe somewhere on a tropical ocean.

question What do you regard as being your biggest achievement?

I believe I’m in the spring of my career, and the big things are yet to come. But up until now the double FWA for our Adidas Predator project is not too shabby!

question Has winning FWA awards helped you in any way?

Getting recognition for your work is always a nice trigger to continue making great things. And it also got me this fabulous interview!

question What software could you not live without?

Any browser, except for Internet Explorer.

question What area of web design lacks the most?

It’s sad that sexy microsites are becoming less common. I really enjoy great experience sites and appreciate that the FWA is part of fostering it. I love how designers have the power to turn an idea in to a great adventure for the user. KLM Space is a perfect example: it could’ve been just a simple form to enter a lottery, but turned in to a jaw-dropping Flash experience.

Designers also need to work closer with the developers. Without their help we wouldn’t have the cool transitions and little animation details that make the project reach it’s full potential.

question The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

I wouldn’t say that the web is getting out of the web. I think we’re getting poisoned to think that everything we create needs to live on all mediums, while a lot of ideas shouldn’t. Keep it pure and stop overthinking, don’t force an idea to be available everywhere unless it’s logical.

Also, I’m extremely happy we got out of the Facebook app era. That has been giving me a lot of headaches.

question What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?

Heineken #ShareTheSofa, because everyone’s got a phone stuck to one hand and a beer in the other when watching soccer. The content was published on Twitter in real time and in response to the viewers. It made them not only connect with the players, but also the brand, while enhancing the experience of the game.

question What did your very first site look like? Is it still online?

I created my first website in my computer class in fifth grade. I remember a lot of images of Pokémon and Neopets. It would’ve been a total waste to keep it online.

question If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be? 

I have to give the credit to my web design teacher all the way from high school. If it wasn't for his encouragement I’d be a remorseful accountant with over-designed balance sheets covered in cute doodles.

question What's the longest you've ever stayed up working on a project?

I was creating a motion graphics video in After Effects for a school project until the sunrise. I don’t know After Effects, so it became quite a challenge.

question Looking 10 years in to the future, how far can websites go?

I’m looking forward seeing how the web can be part of TV. Services like Chromecast and Matchstick are great steps forward, but I wish for the TV to be more than just a supporting screen. I have lived without a telly for half a decade, because everything I need I can access through my phone or laptop.

question What would be your ultimate vehicle to travel in?

That Google car which drives for you. I’m sad to say that I live up to the stereotype of a female Asian driver.

question What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?

In this industry you don't need a traditional education in order to be successful. Getting a foot in through an internship is more important. And don’t be an asshole; your network is going to be the most valuable thing for your career.

question How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

There’s no such thing as talent. You have to work hard and surround yourself with skilled people you can shoulder beast and gain experience from. And don’t underestimate the web, there’s a lot of information you can access for free. If there’s something you want to learn, just Google it.

question There must be a project that you have always dreamed of doing, what is it?

I’d love to design an app or a game for kids. Something that makes people go "Aww" and has really big buttons.

question What is the most expensive thing you have bought in the last week?

A bad haircut.

question Any parting shots or pearls of wisdom?

If you really want something to happen, it will. If it doesn't, then you didn't want it enough!

question It has been a privilege, thanks very much

My pleasure!



Links

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Jenny Johannesson
Jenny Johannesson

adidas Predator
adidas Predator

adidas Predator
adidas Predator

adidas Predator
adidas Predator

The Dutch McDonald's app

Heineken #ShareTheSofa

KLM Space

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