.

Our favourite part of the job collectively is that moment when things are just starting to come together and we’re seeing results.  The hardest part is coding out a never ending, interbreeding, bug that keeps coming back.  If we really get stuck, we simply move on and come back to the problem later, or resort to Pinot Noir.

Please give us a brief bio of yourselves.

The silliest and most pointless start-up games studio in the UK. Look-up the web definition for ‘Boondoggle’ for more information.

What do you do for inspiration?

Pilates, origami, lego, and various marble runs that have been constructed throughout the office.  Eboy cityscapes have been a major influence on our art style due to their sheer artistry, attention to detail and comedy.

Please list 3 of your favourite sites.

Tokyo Plastic (their old site from 2000 http://www.youtube.com/watch?v=EZ7k5jNVsuA)

http://www.tongsville.com/city/index.html

www.theworldsworstwebsiteever.com

What do you regard as being your biggest achievement?

Being told you're ‘Very Clever’ by John Cleese.

&

Gold award for back frog in 1996, 200 metres, underwater.

How many hours do you work each week?

45 – 50 hours as a standard. Although most of the team were managing 80 hour per weeks in the run up to launch.

How do you relax or unwind?

Left for Dead 2, Minecraft and flying our Drone around the outside of other offices displaying various rude messages on post it notes.

If you weren't working on the internet what would you be doing?

A non-profit, open-shop, self-help clinic for the socially awkward.

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?

Our favourite part of the job collectively is that moment when things are just starting to come together and we’re seeing results.  The hardest part is coding out a never ending, interbreeding, bug that keeps coming back.  If we really get stuck, we simply move on and come back to the problem later, or resort to Pinot Noir.

What's the longest you've ever stayed up working on a project?

Round the clock twice.

If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?

Always listening to and being open to the views of other business owners and experienced people.  Having an extremely positive attitude and lots and lots of hard work.

What software could you not live without?

Unity, Worms Armageddon and Fireworks 8.

How many projects does your company juggle at any one time?

2 to 3.

Who do you rate as being the top 3 design companies?

Fantasy Interactive

Bullet Proof

Frog Design

What effect on traffic do your new designs have?

We’re based by the M25 in London, so it’s unlikely that our work has affected the capital’s current congestion crisis in a positive way.

Who is your target audience?

Ambidextrous entities with opposable thumbs. 

What area of web design lacks the most?

-Graphic Design / Look & Feel / Pink

Are there any websites that have shone through as being pioneering in the last 5 years or so?

http://www.adidas.co.uk/

Has winning FWA awards helped you in any way?

We can now afford to feed one of our developers at least one meal a day.

It's also boosted moral since it’s the only web award that really matters to us.

When dealing with major clients, how difficult is it to meet the needs of such wide target audiences?

It’s always difficult to think dispassionately about a project that you love, but when you can, it really helps appeal to the masses.

Have you written any books, if not do you plan to?

We’re releasing a development diary to capture every aspect of the project’s lifetime.

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

Yes there’s a definitive pressure to try and cover all channels and mediums. I think everything is going in a more universal direction.

Looking 10 years in to the future, how far can websites go?

I think we’ll be viewing them through our contact lenses and they’ll be more aligned to our tastes, personality and culture.

Of all the websites you/your company have produced, which one are you most proud of?

www.byrnegroup.co.uk

What was the toughest thing you ever did with Flash? How long did you spend on it? Is it still online?

2 months, angry bird style game http://dev.chriscurddesign.co.uk/game2011/coyle/

Do you think Flash is here to stay?

I will make sure it does, one way or another.  We’re using a slightly inferior version at the moment called HTML 5.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?

Say yes to every challenge, especially if you think it’s beyond you.

What would be your ultimate vehicle to travel in?

http://uncrate.com/stuff/batman-tumbler-golf-cart/

When your company was just getting started, what did you find was most effective for getting new clients?

Word of mouth / contacts

How have you learned so many Flash/design skills and techniques and can you offer any advice for newbies?

Many late nights/ Pinot Noir.

How do you keep your finger on the pulse of the latest web trends?

Thefwa.com

What is the most expensive thing you have bought in the last week?

A box of curiously strong mints

What type of overcoat do you wear when Flashing, basically are you a labels man?

90's puffer jacket

Any parting shots or pearls of wisdom?

Download the Ministry of Silly Walks, it’s the best game ever.


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