.

Be calm. Live a balanced life. We may have only another 50 years to live, just 2500 weekends so make the most of it. I read this yesterday and it stuck in my head. 

Please give us a brief bio of yourselves.

My name is Sudhir Pasumarty and I'm an Interactive Art Director at Grey Singapore. I'm originally from Delhi, India. Managed to built a reputation over the last 10 years across art direction, design, development and photography.

My name is Nrusingha Choudhury and I’m part of the Creative Team at Grey Singapore.

I am Avdhi Jain and I'm an Art Director at Grey Singapore. I was always interested in Design and love creating things. When I had an opportunity to be an entrepreneur and I started my own Brand 'Zinc' - Designer shoes and Accessories.

Hi, I’m Juhi and I’m the Account Director who helped manage the Hearing Aide app project. I have wanted to be in advertising from the tender age of 9 and have been fortunate enough to have worked across the big agency networks including BBDO, Ogilvy and GREY in both London and Singapore. I am particularly passionate about Hearing Aide because it is great to be able to use all the resources and skills at our disposal for good.

My name is Sandeep Bhardwaj, grown up with 386/486, graduated with IT and working over a decade creating interactive solutions either mobile or web. This gave me chance to see the digital world evolving. In love with technology and always look for new ways to play with it.

What do you do for inspiration?


SUDI - Walk on the streets and watching people around. I watch YouTube channels a lot. Browse through different design or development blogs. Playing my favourite music instruments.

NRU - Holiday in Japan. Explore design trends.

AJ -  Painting, Cooking, travelling and exploring different cultures and destinations.

JUHI - I read and read and read some more. A bookshop is my idea of heaven. And I paint.

SB - Read, learn and explore what going around the world. And since fictions I remember as a child when I read HG Wells first time and watching Star Trek can’t beat that. We are still not there.

Please list 3 of your favourite sites.


SUDI - google.com, mashable.com, ffffound.com

NRU - guardian.co.uk, ebay.com, kickass.to

AJ - pinterest.com, instagram, amazon.

JUHI - Waterstones.com, pinterest, zalora

SB - Google, FWA and TED

What do you regard as being your biggest achievement?

JUHI - my incredibly happy and passionate team.

How many hours do you work each week?


SUDI - Not so definite, but around 50-60 hours. I try to be at home and spent some quality time with my wife.

NRU - A creative mind works 24 hours a day.

AJ -  50-60 hours. I like to spend time with family. It keeps me energized

JUHI - GREY has started to feel like home and the people like family so the hours just fly by.

SB - 50-60 hr

How do you relax or unwind?


SUDI - Watching movies and playing my favorite music instrument, the dohl.

NRU - Play video games and read graphic novels.

AJ - Read Fiction and swim.

JUHI - I read – the worlds that are created with each book are my own little sanctuaries.

If you weren't working on the internet what would you be doing?


SUDI - Choreography

NRU
- Designing shoes and watches or running a restaurant.

AJ - I would be an entrepreneur. I would continue my Shoes and Accessories brand.

SB - Surfing Internet

What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?


SUDI - Love to explore possibilities with new technology. Hardest part is the limitation with the browsers. Whenever I get stuck, I take a break from my work and watch some videos on YouTube.

NRU - Coming up with ideas. Coming up with ideas that haven’t been done before. Whenever I get stuck, I talk to my niece and nephew.

AJ - Ideas, design and using colors is what I love. Coming up with new ideas and design every time would be the hardest. When I get stuck I read and go for a swim if I can.

What's the longest you've ever stayed up working on a project?


SUDI - 38 hours.

NRU - 45 hours.

AJ - 36 hours.

JUHI - 24 hours

SB - 5 nights 6 days

If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?


SUDI - Getting married and moving to Singapore has been a game-changer.

NRU - Leaving agencies on a high note.

AJ - Join advertising again. I worked at a design firm for a bit and realized that advertising is right for me.

JUHI - Moving to Singapore from London – changed my perspective on life and gave me an incredible opportunity to grow my career.

What software could you not live without?


SUDI - Adobe Master Collection.

NRU - My mind.

AJ - Haha Nru nailed it. I am going to go with his answer.

SB - Eclipse IDE

How many projects does your company juggle at any one time?


SUDI - We have a lot of big clients, which keeps us busy all the time.

NRU - I agree with Sudi.

AJ - Many!

In terms of software, is there anything new you have been playing with lately or that has impressed you?


SUDI - I am interested in motion graphics, exploring 3D max and After Effects. There are some interesting softwares like Mograph and Vfxer.

AJ - I have always been a photoshop and illustrator girl but Motion graphic really wows me. Lately been trying my hand at After Effects.

SB - Meteor https://www.meteor.com/ it’s the direction we look in future on internet

Who do you rate as being the top 3 design companies?


SUDI - Hello Monday, B-Reel, AKQA.

NRU - apple, nike, Porsche Design

AJ - I like Simple. It would be Muji, Apple, Pentagram.

What area of web design lacks the most?


SUDI - I think using too much of technology everywhere is not appropriate to express design. And most of the sites don't focus on idea.

NRU - Human touch.

AJ - Simplicity.

Has winning FWA awards helped you in any way?


SUDI - Definitely yes. It's a prestigious web award and a big addition to any curriculum.

NRU - This is my first time.

AJ - Yes definitely. I am very happy and honoured

JUHI - it is great to be recognised by the experts!

When dealing with major clients, how difficult is it to meet the needs of such wide target audiences?

JUHI - as long as the idea is succinct and differentiating, you can reach the people you need to.

What did your very first site look like? Is it still online?


SUDI - The first website I worked was Wills Life Style corporate site, an ITC brand in 2003. Its not online anymore.

NRU - The first website I helped develop was Pampers Village in 2008.

AJ - Kyoorius Design yatra.

Have you written any books, if not do you plan to?


SUDI - So far no, but I would love to.

NRU - I do have plans to create a graphic novel.

AJ - No I haven't yet.

Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?


SUDI - Discussing things with my wife.

NRU - I draw inspirations from my travels.
 
AJ - Paint

What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?

JUHI - When we re-launched Sentosa as ‘The State of Fun’, we asked people to tweet/post with the #thestateoffun and the more they did, the higher the ‘state flag’ went. With every level the flag crossed, the bigger the celebration on ground would be.

The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?

JUHI - digital solutions force us to think of ways to engage our consumers rather than just having a one way conversation with them. In that light,  it will never be a hindrance

Looking 10 years in to the future, how far can websites go?


SUDI - I think most of the websites nowadays look like a template. I believe in the future each website will have a completely unique experience.

AJ - It can be a total different experience completely. Also depends on how far can technology go.

Of all the websites you/your company have produced, which one are you most proud of?

SUDI - Singapore Army Recruitment site. 

Do you think Flash is here to stay?


SUDI - I don't think so. But could be something else.

NRU - Maybe for few more years.

AJ - Not for long.

If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?


SUDI - Explore and experiment and never give up.

NRU - Be a sponge and draw inspirations from wherever you can.

AJ - Be a firm believer that 'You can' and never lose sight of that.

How do you keep your finger on the pulse of the latest web trends?

SUDI - By following smart people on social media and their blogs.

NRU - Follow industry legends on social media.

AJ - By following them

What country excites you the most in terms of innovation?

SUDI - Japan.

NRU - Japan.

AJ - Japan never ceases to surprise

SB - Japan, Germany , China 

There must be a project that you have always dreamed of doing, what is it?

SUDI - Working on illustration/animation series focusing on the social issues.

NRU - Shooting a commercial with Wes Anderson.

AJ - Be part of Apple designs.

SB - A community portal to educate and help people to learn digital as Art

What are you excited about learning next and is there a long term challenge you are considering tackling?

SUDI - To learn Spanish and German language.

SB - Interactive systems to create digital art installations. Well there is always more to learn

What is the most expensive thing you have bought in the last week?

SUDI - Headphones

NRU - Fuji Rock Festival tickets.

AJ - Flight tickets to Japan.

SB - My new iPad

Any parting shots or pearls of wisdom?

SUDI - Stay happy and believe in something.

NRU - You’re as good as your last job. So keep pushing the envelope.

AJ - Be calm. Live a balanced life. We may have only another 50 years to live, just 2500 weekends so make the most of it. I read this yesterday and it stuck in my head.

It has been a privilege, thanks very much

ALL - Thanks Rob, its been our privilege!


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Nrusingha Choudhury, Avdhi Jain, Sandeep Bhardwaj, Juhi Manwani, Sudhir Pasumarty
Nrusingha Choudhury, Avdhi Jain, Sandeep Bhardwaj, Juhi Manwani, Sudhir Pasumarty

Grey Singapore office lobby
Grey Singapore office lobby

Grey Singapore break-out area
Grey Singapore break-out area

Hearing Aide provides the Deaf community with support during emergencies by processing ambient sounds & alerting user.

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