I am a Dj since I was 16 years old, I needed to find a way to make friends at school since I couldn’t play soccer very well. Music became a passion for me, I even played professionally in the past.
Please give us a brief bio of yourself.
Born and raised in Rio de Janeiro, Brazil, I've been working with interactive since I left the Brazilian Air Force in 2000 where I’ve learned some HTML and Photoshop (as weird as it may sound) and fell in love with the Internet realizing this was what I wanted to do for a living. Since then I have been working on agencies in Brazil, Canada and US. Currently. I’m living in Toronto working as an interactive creative director for Tendril Design + Animation.
What do you do for inspiration?
I watch movies, shows, advertising and design blogs, also I like to take long walks listening to music,which I found to be the best way to come up with new ideas and projects.
Please list 3 of your favourite sites.
What do you regard as being your biggest achievement?
To work with something that I love and be able to do that every day since I left my country , also be surrounded by great and talented people that I’ve met along the way and being lucky enough to have some of them as good friends.
How many hours do you work each week?
It depends on how many tasks I’m juggling, also on how complex they are. Long hours days are quite common but when working on projects that I like I don’t even feel the time passing.
How do you relax or unwind?
I am a Dj since I was 16 years old, I needed to find a way to make friends at school since I couldn’t play soccer very well. Music became a passion for me, I even played professionally in the past. It's my hobby now, when I need to unwind I record a new episode for my podcast with some good house music or just mix some sets to relax.
If you weren't working on the internet what would you be doing?
Probably working on something music related.
What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?
I work with interactive and I love the fact that things change so quickly that I always have to study and learn new things to find new ways to do my work. That keeps me excited. I tell my friends that I never want to retire, I really love what i do. The hardest part is deliver the final product that fulfills the client expectations without compromising creativity having fun in the process.
What's the longest you've ever stayed up working on a project?
I think it was an entire weekend with a few naps here and there.
If there are any pivotal experiences/decisions you could point to that helped shape your career, what would they be?
Moving from Canada to work in the US gave me a new perspective of the industry, it helped me understand how both countries think and work in advertising. Also that was great for me to expand my network and become a better professional.
What software could you not live without?
Photoshop and Spotify.
In terms of software, is there anything new you have been playing with lately or that has impressed you?
We’ve been playing a lot with VR here at Tendril, and I think we’re still experiencing the infancy of this technology, there are still much to be developed and learned and that makes me excited to visualize how far we will be able to go.
Who do you rate as being the top 3 design companies?
Has winning FWA awards helped you in any way?
It helps a lot. Winning an FWA means that you are doing something right, also it doesn’t hurt to get a bit of the industry’s spotlights once your work has been recognized and appreciated.
What did your very first site look like? Is it still online?
It was a website to talk about Japanese Manga on Geocities. My cousin was living in Japan at that time so I was really into that. It was basically a big image on top and some copy talking about the story having animated gifs as dividers. Thanks god it isn’t online anymore.
Are there things you do OUTSIDE of work to ensure that you are in the right mindset to be creative and/or successful in whatever you are doing?
I read a lot about career and business, and also along the way I was lucky enough to work with some amazing talented people that I can call friends and mentors. Whenever I need direction or guidance, I come to them for advice. I think we always have something to learn and I try to do that from people I admire as professionals and as individuals.
What was the last digital effort you saw (or were a part of) that used social media in a way that really made sense. Why?
The ALS Bucket challenge was something that I think used the social media in a right way, also reminded us again of the power of the internet, it started with one family and within three weeks became a global movement generating great results with more than US$ 200 millions raised for ALS.
Of all the websites you/your company have produced, which one are you most proud of?
When I was at Saatchi in LA, we’ve made a mobile version of the game Super Off Road, to promote the TRD pro line, and because I was a fan of the game which I used to play a lot in my youth, creating this new version was something especial for me, and also because I had a great team of friends at Saatchi working together on this project, it was a great experience. One of those that doesn’t feel like work. BTW the project was a FWA mobile of the day.
What are your views on design/graphic school. Do you think someone can get into the field without educational experience in a school environment?
I think school is important, it will give you knowledge and will open your mind for new ways of thinking, but i’ve learned with time that not always the things you learn on school will be applied to the reality of your work. I think school is not enough to create a good professional, you need to put many hours working on a studio or agency to really learn what it takes to be successful.
If you were a student entering this industry or an aspiring FWA award submitter, what advice would you give them?
Try to learn new things every day, and always have some personal project that will keep you motivated to learn and challenge you to create something different from your regular work at the agency or studio. Participate on events and conferences, it’s a great way to meet new people and learn from different perspectives. Meetups are a great source of information and networking too. Do never get comfortable, there’s always something to be learned.
What would be your ultimate vehicle to travel in?
A self driving car.
How do you keep your finger on the pulse of the latest web trends?
Sites like FWA or advertising blogs, also I really like to go to meetups and events like FITC, they are a great way to see what’s going on and meet new people.
What are you excited about learning next and is there a long term challenge you are considering tackling?
I’m in love with photography, I started like most people taking pictures with my phone, when my friends started saying that maybe I have a good eye for that, so I decided to learn more about it, studying lighting, composition etc, Perhaps one day I could get my photography work published in a book or gallery, that’s my new challenge.
What is the most expensive thing you have bought in the last week?
The soundtrack of the Kung Fury movie on Vinyl.
Any parting shots or pearls of wisdom?
Do what you love, work with people that you like, and be nice to them, life is way too short to waste time with a job or people you don't like.
It has been a privilege, thanks very much
Thank you! My pleasure.