I don’t think using all media is the solution to problems. I believe that people are solutions to problems.
Please give us a brief bio of yourself.
(Nishikawa) I am Nishikawa, a Communication Director at ENJIN. I’m a humble contrarian.
What do you do for inspiration?
(Nishikawa) I delude myself into thinking that “no such brief was given to me.”
What do you regard as being your biggest achievement?
(Nishikawa) “The Eco Zoo” FWA SITE OF THE YEAR
How do you relax or unwind?
(Nishikawa) Surfing; going to hot spring baths
If you weren't working on the internet what would you be doing?
(Okada) I’d be designing cars.
What's your favourite part of your job? What's the hardest part of your job? What do you do when you get stuck?
(Nishikawa) I love that my ideas benefit somebody and get paid for it. Maybe the fact that I don’t really think of it as a job is my favorite part of my job. So, I don’t really find anything hard in my job. What do I do when I get stuck? Well, I’ll do something else of course!
How many projects does your company juggle at any one time?
(Nishikawa) I don’t know—too many.
Who do you rate as being the top 3 design companies?
Who is your target audience?
(Nishikawa) All life forms on Earth.
What area of web design lacks the most?
(Nishikawa) Some element of low tech
The web is getting out of the web. Do you find that thinking in digital solutions alone hinders you? Do you feel the urge to solve the problem using all mediums necessary?
(Nishikawa) I don’t think using all media is the solution to problems. I believe that people are solutions to problems. The important thing is to select media from the perspective of “what is necessary for people to become media?”
Looking 10 years in to the future, how far can websites go?
(Nishikawa) I think websites will overcome the boundaries of language and most things will be done by voice commands and gestures. Cultural boundaries, however, are something that cannot be easily overcome and so the reaction to stress that people experience in overcoming cultural boundaries will be the energy that will create new web solutions, I think.
Of all the websites you/your company have produced, which one are you most proud of?
The Eco Zoo
There is perhaps a shift in web use these days. We are seeing a decline in the purely experiential sites in flash with huge production efforts, to a relationship with clients based on tools and services, that many times have simples interfaces. How do you see that trend developing? Will Flash suffer?
(Nishikawa) I think people, when facing difficulties, usually end up coming up with simple solutions. So, even if what you say is happening, I do not see that as a trend nor take it as a trend. If Flash provides simple solutions, then there wouldn’t be a problem
What would be your ultimate vehicle to travel in?
(Nishikawa) It depends on where you want to travel to, but I’d say the ultimate vehicle is “telecommunications”.
(Nishikawa) Making proactive presentations to clients by saying, “We took the initiative and came up with a great idea that we wanted to share with you."
How do you keep your finger on the pulse of the latest web trends?
(Nishikawa) I check out the FWA site.
(Nishikawa) China, India, and I suppose you can’t leave out the U.S.
Any parting shots or pearls of wisdom?
(NIshikawa) Take action, then something will get moving.
It has been a privilege, thanks very much
(Nishikawa) C U :D