Publicis BrazilSAO PAULO, BRAZIL
Purina is a brand that has passion for pets. Purina's communications needs to go above and beyond. We thought an idea that takes cares of pets even when the dog owners are not able to do this.
Not all dogs have the opportunity to walk daily. And not all people have a motivation to walk daily.
We create a way to put them together: a mobile app connecting home alone dogs and people who want to get in shape.
How it works
Dog owners register theirs pets. In other hand, participants of Weigh Watchers download the app and choose available dogs to walk by geolocation.
Before the first walking, all the walkers complete a basic class of Dog Walking and receive a password to access the app.
In the end, they receive activities reports and future missions, and the dog's owners receives records of the them dogs .
See the video case.
How to applyLink
Available on Google Play
DOG WALKER FIT PROGRAM by Purina.
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