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Instead of a lion

This year Cannes Lions received 35.675 entries. Agency's spent about €18,5 million to submit their work. Everybody wants to win a lion, but imagine all the other things we could have done with the money.
http://www.insteadofalion.com

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Michael Middelkoop & Sharif Abd el Mawla
Verbatim Championship 2010 Toyota Auris (Europe)
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