SoBe ReSkin

Taking cues from the scaly new graphics wrapping SoBe bottles, we developed a campaign called “Reskin Yourself”, which encouraged people to take pictures of themselves and apply digital tattoos.
http://reskin.sobe.com/

reskin_fwa_1-CGY6.jpg
reskin_fwa_2-MP5H.jpg
reskin_fwa_3-911D.jpg

Firstborn
SoBe
Pilot Handwriting On vacation, we are all stars.