The Camry Effect 2012

Camry Owners across the U.S. were asked to share their experiences and special moments with Camry over the past 30 years. With a sprinkle of HTML5, 200,000+ stories were created as part of the 'Camry Effect'.
http://www.toyota.com/camryeffect/

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old_Agency: Saatchi & Saatchi LA
Resn
Verbatim Championship 2010 Toyota Auris (Europe)