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Choose the Cheese

Site of the day May 21 2011
When Cheez-It decided to launch a new flavor, we suggested they let their 1million+ fans decide. We employed the "vote early, vote often" strategy. The more you interact, the more votes your cheese gets.
http://apps.facebook.com/cheezitvotearchive/

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Leo Burnett Chicago
Ted Perez and Associates
Photography by Rickard Sund Pebbles Play