Nike - Catch the Flash
Site of the day February 27 2012A combined street and online game, where 50 Nike runners in fully reflecting Vapor Flash Jackets were chased on Vienna’s dark streets and - thanks to a GPS data transferring app - online at the same time.
http://awards.jvm-neckar.de/2012/catch-the-flash/en/fwa/
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Jung von Matt/Neckar
adidas - adizero F50 Brass Monkey
FWA Mobile
FWAwebTV